Thursday, October 1, 2026
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For more than six decades, Alderfer Auction has helped individuals and families navigate the often complex process of valuing and selling personal property, offering guidance rooted in experience and market insight.
Based in Hatfield, Pennsylvania, the company provides a range of services including estate sales, asset recovery, appraisals and real estate auctions. Its team works with homeowners, executors, attorneys and financial professionals to manage everything from downsizing to full estate liquidation, tailoring each plan to meet a client’s specific timeline and goals.
General Manager and Marketing Director Ranae Gabel said the process often begins with understanding the stories behind clients’ belongings.
“Share the history and unique stories of the items that you treasure,” Gabel said. “With over 60 years experience in antiques and collectibles, our team will guide you in understanding which items have value in today’s market.”
Alderfer Auction offers complimentary in-home evaluations throughout parts of Pennsylvania and New Jersey, with scheduled visits in communities such as Doylestown, New Hope and Princeton throughout April. For those who prefer in-person consultations, the company also provides in-office evaluations at its Hatfield headquarters and Doylestown location.
The company’s services extend beyond evaluations. Alderfer Auction manages the full sales process, including cataloging, marketing and auctioning items to a global audience spanning all 50 states and more than 150 countries. Its digital reach, including a strong online presence and marketing network, helps generate competitive bidding for sellers.
Led by CEO Sherry S. Russell since 2017, the company emphasizes a streamlined approach, often completing transactions and issuing payment within 21 business days.
“It’s never too soon to give us a call,” Gabel said.
More information or appointments are available at alderferauction.com or by phone at 215-393-3000.
Alderfer Auction is part of the New Hope News sponsored content program called Spotlight.
